SOURCE: Promo Inc.
HSMAI Recognizes the Aspen Chamber Resort Association and Promo Communications
Six Awards at the 17th Annual Adrian Awards
ASPEN, COLORADO (February 20, 2007) – The Hospitality Sales & Marketing Association International (HSMAI) recognized the Aspen Chamber Resort Association and Promo Communications with three Silver Awards and three Bronze Awards for public relations and advertising excellence at the 17th annual Adrian Awards. The awards ceremony was held on January 29, 2007 at the New York Marriott Marquis and was attended by more than 800 hospitality, travel and tourism public relations and marketing executives.
The Aspen Chamber Resort Association and Promo Communications received the following awards:
Silver Award in the “Special Event” category for the Aspen Cocktail Classic.
Silver Award in the “Marketing Program – Consumer” category for the “ Aspen ’s Got Free Gas” campaign.
Bronze Award in the “Feature Placement – Television” category for a segment on Denver ’s Channel 7 by reporter Bill Clarke highlighting Aspen as a drive-to destination for Denver residents.
Bronze Award in the “On-Line Press Room” category for the Aspen Chamber on-line media center.
The Aspen Chamber Resort Association, Promo Communications and Words Pictures Colors received the following award:
Silver Award for the Aspen summer media kit.
The Aspen Chamber Resort Association and the Sterling Rice Group received the following award:
Bronze Award in the “Complete Campaign – Travel Agent/ Travel Industry Sales” category for “All the Best” marketing campaign.
These awards were handed out as part of the 2006 HSMAI Adrian Awards Competition, the largest and most prestigious travel event of its kind, now in its 50th year. This year’s contest attracted more than 1,200 entries from 36 countries and destinations around the world, with entries judged by teams of experts from all sectors of the industry.
Aspen Chamber Resort Association
The Aspen Chamber Resort Association (ACRA) is a non-profit, community organization devoted to supporting the business community of Aspen and to enhancing the visitors’ experience. ACRA is distinct and strong blend of a traditional business chamber and a visitor’s bureau that is comprised of approximately 750 businesses, a diverse board of directors and a warm and friendly staff. For more information on ACRA, visit www.aspenchamber.org or call 1.800.670.0792
Promo Communications
Promo Communications is small by design yet big in quality. Located in the quaint yet cosmopolitan mountain town of Aspen , Promo Communications maintains a national and international perspective. Specializing in luxury lifestyle and travel clients, including destination resorts, luxury goods, hotels, restaurants, and spas, Promo creates and executes strategic public relations and marketing programs. For more information on Promo Communications, visit www.promoinc.net or call 970.925.8480.
HSMAI
HSMAI is an organization of sales and marketing professionals representing all segments of the hospitality industry. With a strong focus on education, HSMAI has become the industry champion in identifying and communicating trends in the hospitality industry, and bringing together customers and members at annual events, including HSMAI’s Affordable Meetings®. Founded in 1927, HSMAI is an individual membership organization comprising more than 7,000 members worldwide, with 40 chapters in the Americas Region. For more information on HSMAI, contact the Hospitality Sales & Marketing Association International, 8201 Greensboro Drive, Suite 300 , McLean , VA 22102 , phone (703) 610-9024; fax (703) 610-9005, or visit the web site at www.hsmai.org.