Radio might just be save by a box the industry doesn’t even want. “If you look at newspapers and magazines—if you look a print, period, no pun intended—you can lay their troubles on the generic Internet if you like,” blogs the Con Man, “but more to the point is the brave new world of actual automatic audience measurement. More than anything else, this ultimately explains why print will remain forevermore in the crapper, for the simple and irrevocable reason that their audience measurement is nothing more than a guess-case scenario. In the economic nosedive, those who have heretofore turned to print now ask themselves: why am I spending so much money when I don’t even know who I’m reaching? This should have been nothing but good news for the talkers at the Radio and Records Talk Radio Seminar assembled here in the Bayview Room here on the tippy-top floor at the Marriott Marina Del Rey….”
