”

Cameron: I spent the last five years making one movie to move the needle a little bit. “There’s a limit to its effectiveness because there wasn’t a specific message on specific problems with specific solutions. We spoke to people who were already predisposed to that message. “We need to reach people caught in middle and who think that climate change is a controversial topic…. The message is being framed incorrectly.” We need to use media in a smarter way. Use media to calmly, clearly, emotionally and passionately get the message out there that this (care for the environment) is for your good, your children’s good. If you’re a parent and you care about your children, this is what you have to do.”